Navigate, Live, Remember: The Ranieri Experience
“We like to imagine that our creations have a soul and that for this reason they can contribute to enhancing the “life experience” of our customers, offering them a unique nautical experience, a journey capable of enriching their universe of adventures and relationships, which can help them create lasting and indelible memories over time.
It is this deep conviction that has guided us for over 50 years in our work; these are the foundations of the Ranieri International “Family Brand.”
The Beginning
The story of Ranieri began in Soverato, Calabria, at the end of the 1960s, when Pietro Ranieri, the eldest of the brothers, thanks to his innate passion for engines, opened a small artisan workshop for motorcycle assistance, to which the sale and assistance of marine engines and small boats was soon added.
Guided by his passion and ingenuity, strengthened by the collaboration of his brothers, after just a few years he began production of the first fiberglass boats, until transforming the artisan workshop in 1970 into the first company of the Ranieri Group: LA MOTONAUTICA F.LLI RANIERI srl.
The Transformation
In a transforming world, where the desire to explore and for freedom predominated, and where the value of relationships and sharing was increasingly strengthened in society, boating became more and more popular, and with it the small boats built by Motonautica F.lli Ranieri.
“Ours is a passion that renews and strengthens itself every time we cast off a mooring, with every wave we encounter, for every mile we navigate; every model is designed to place the boater at the center of an extraordinary experience, and we create it as if it should challenge time.”
With this mission, Motonautica F.lli Ranieri has reached our present day, gradually combining in the development of its models an incessant technological research and evolution in design, excellent expression of Made in Italy: the ability to combine beauty, technique and craftsmanship.
Today
Today, Pietro Ranieri still personally oversees and follows every single phase of the production processalongside his sons, Salvatore and Antonio, who manage with him all phases of design andproduction in addition to directly handling commercial, legal and administrative aspects.
Over the years the company has also developed at an industrial level; with the choice to leave the heart ofproduction in Soverato, today we operate on a surface of over 35,000 sq m to which is added a marine base ofapproximately 12,000 sq m in the splendid gulf. The meticulous attention to every single detail and the combinationof technical philosophies and work experiences, which only a life spent in the shipyard can provide, has led us toproduce internally approximately 80% of the components of our products, allowing us to have perfectcontrol of quality levels.
The generational change has renewed the contribution of enthusiasm and a new vision of internationalmarketing, initiating a differentiation process that aims, in full coherence with the founding valuesof the family, to expand the range through qualitative and technological investments related to materials,production processes, regulatory aspects and, consequently, those connected to image andbrand perception.
This innovative strategic vision led in 2008 to the creation of a new Family Brand,Ranieri International, with which the company launched a range of new products with international characteristics: inflatable boats (with the CAYMAN brand, launched in 2014), and a new generation of boats (with the NEXT brand, launched in 2016).
Ranieri International is today an international brand present in over 30 markets, capable of blending in its boats the heritage of the past and the courage of innovation. Past and future mixed with extreme wisdom, a heart rooted in solid foundations, but with eyes firmly turned toward the future.
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